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Worldwide Airport, in an effort to capture the attention and the interest of much more than 20 million travellers who transfer in and out of Pearson's Terminal 1 domestic departures level each yr. The bright, bold show is comprised of an interactive memory game and credit score card rewards calculator, promoting the bank's new top quality journey rewards credit score card, BMO World Elite MasterCard. "The sheer scale of the installation gives the show a fantastic presence for our World Elite MasterCard and for the BMO brand name," states Su McVey, VP, Marketing, BMO Financial institution of Montreal. "It's a inventive and effective way for us to build consciousness among a important marketplace segment regular travellers about BMO Globe Elite's exceptional travel advantages, utilizing contact screen technologies on a grand scale. The game offers travellers with an engaging way to get to know us a little bit much better." Travellers can test their memory by uncovering matching icons concealed powering the display's virtual screen panels. The icons signify various BMO World Elite credit score card features. Gamers can also calculate how numerous points they can make and what destinations they can travel to by sliding a digital scale more than a variety of monthly credit card invest quantities. Ms. McVey states the display has a practical benefit past its sheer enjoyment value. "Clients become engaged in the game and stroll absent with a a lot more instant feeling of if and how BMO World Elite MasterCard fits their journey requirements," she explained. and this new partnership is a all-natural and major step in our technique to aggressively broaden our presence all through Canada," said David Leetham, vice president of Canadian revenue for . "We are extremely happy to be working with BMO to be the initial to bring this participating, interactive and effective form of marketing to a Canadian airport." The Pearson set up is an additional "first" for and BMO. Last yr, BMO introduced Canada's initial large structure electronic storefront game to pedestrians outdoors the bank's flagship Toronto branch at King and Bay Streets. Passersby nike free run 2 femme had been challenged to have acheter nike free run a tendency objective towards 5 digital youth soccer players. The campaign supported BMO's sponsorship of grassroots soccer acheter nike free run pas cher across Canada. About remains the innovator acheter free run and chief in the out of home area, creating engaging campaigns that can be executed anyplace, at whenever. Their capability to deliver quality programs and consumer service has permitted them to expand their presence throughout the globe with network possibilities including: storefront dominations, airports, malls, theatres, activity and enjoyment venues and customized occasions. Since its inception in 2004, has executed thousands of interactive advertisements globally and is presently operating with customers such as: MLB, Cadillac, EA, BlackBerry, Lunchables, MetroPCS, Ray Ban, and Disney to bring their messages to life. BMO Financial Team is the biggest MasterCard issuer in Canada. nike free run pas cher femme BMO Globe Elite MasterCard is BMO's newest travel benefits card, providing no flight blackout intervals or seat restrictions

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